In addition, content is accessible and can be licensed for third party media through the Red Bull Content Pool.
Another doc tracked the rebirth of the New Orleans music scene. Much of our content covers high-action sports, which has been the core of the Red Bull DNA for years. Lukas Cudrighsenior vice president of digital at Red Bull Media House, joined [a]listdaily to detail how their standalone content arm has turned into a maxim for going well beyond a paid, interruption-based advertising model.
The jaw-dropping moments they capture in mountains, oceans and the wilderness complements their brand ethos—anything is possible with a pull of Red Bull. It debuted in February, and Rice hopes to make it a regular thing. This is the part Brell says many brands miss: In one suite during my visit, an editor fine-tunes an edition of Red Bull Moments, a web series featuring snippets of athleticism that were captured with a high-speed digital camera.
Perhaps it will help propel the spin-offs Red Bull hopes to pursue after The Art of Flight—a slate that includes a TV series about some of the human drama behind the film.
In five edit suites and soon expanding to eightRed Bull production staffers assemble varying types and lengths of video destined for a range of platforms. As devices continue to advance their portability, sound and image quality, user interfaces, etc, the bar is raised for us as content producers.
And when it works, you can really create global moments.
The content creators who will succeed are the ones who can cut through all the noise; those publishers and networks that take risks and come up with bold solutions will be at the forefront.
How are you using it to connect with consumers. With TV, we feel like we can reinvent the TV experience. And Red Bull makes plenty of its own music: You are responsible for budget management within the area of responsibility.
The company is also moving into new territory, expanding its definition of a Red Bull lifestyle. The company's Chief Innovation Officer, Andreas Gall, switched to the role as part of a recent reorganization, having served as CTO for the previous ten years. If you do that in new and unexpected ways, the stories become collective.
But asking why not. If we create these augmented experiences, then that becomes a relationship with our audience. We are so proud that Andi and the Red Bull Media House team have chosen to partner with Akamai to bring this innovation to the world, and we can not wait to see what's next.
It pushes them beyond the known boundaries of media and technology to invent new ways to engage us, his loyal "adventurees," in a world beyond our daily reach. You can expect Red Bull cameras to be there for every part of it. Their secret is encoded in way they keep asking the question - why not?.
Red bull Media House From energy drink to Media Channel Presented by: Lina Azab + Red bull Taking the energy drink to a different level.
They started with simple. Red Bull Media House lives up to its name; there’s a whole family of media sub-brands driving Red Bull’s content marketing operation. The company’s magazine, The Red Bulletin, is available online, via an iPad app, and through a print magazine that boasts around 5 million paid subscribers.
RED BULL MEDIA HOUSE UK LTD - Free company information from Companies House including registered office address, filing history, accounts, annual return, officers, charges, business activity.
Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the sports and lifestyle genres.
Born on July 2nd, in Munich. Professional radio and television engineer, sound engineer. CEO of SAE, Austria’s first private sound engineering school. Deputy head of technology at Antenne Bayern radio station from to ; head of technology of RTL (Berlin).
Founder and CEO of Mondocom GmbH (Munich and Vienna) inwhich operates the technical premises of Austrian. Red Bull Media House is a multi-platform media company with a focus on sports, music, and lifestyle, offering a wide range of premium and compelling content.
Around the world people are actively engaged with the content through the media company’s social channels and on a wide range of platforms including janettravellmd.com, Red Bull TV and The Red.Redbull media house innovation